DEFY DAMAGE

Joico Defy Damage is a breakthrough in caring for damaged hair, offering comprehensive solutions. These innovative products restore proper hydration, seal the hair cuticles, impart silky smoothness and softness, and restore natural shine. Additionally, they safeguard color longevity, protecting it from damage.

The formula with New Smart Release Technology, containing keratin, arginine, and wild rose oil, penetrates the hair shaft, effectively rebuilding, strengthening, and protecting the hair from styling effects. After using Joico Defy Damage products, you'll experience immediate rejuvenation, softness, natural shine, and color intensity. Uncompromising effectiveness!

Joico Defy Damage is a complete line of cosmetics designed for intensive hair care, especially for damaged, colored, and regularly heat-styled hair. These products offer tailored solutions for the needs of hair requiring immediate support.

Joico Defy Damage line includes cosmetics that not only restore proper moisture levels to the hair but also effectively seal the hair cuticles, giving them silky smoothness and softness. Additionally, they restore the hair's natural, healthy shine. This is particularly essential for fragile, delicate, color-treated hair or hair prone to damage from daily styling.

What sets Joico Defy Damage cosmetics apart?

Advanced New Smart Release Technology delivers a higher dose of keratin through liposomes, effectively regenerating the hair not only during application but also for several days after the treatment. Additionally, ingredients such as ceramides, arginine, moringa seed oil, and evening primrose oil collaborate to provide comprehensive care.

Ceramides act as the building blocks of the hair, filling the intercellular space and providing moisture, elasticity, and resilience to the hair.

Arginine enables the active flow of active substances to the hair follicle, strengthening, nourishing, and stimulating follicles for growth.

Moringa seed oil, rich in antioxidants and vitamins, adds healthy shine and softness, while evening primrose oil with omega-6 and gamma-linolenic acid strengthens the hair, giving it shine and increasing resistance to styling.

Incorporating Joico Defy Damage products into your daily care routine will make your hair resistant to various mechanical, thermal, or chemical damages. With this line of defense, your hair will not only become healthy but also beautiful, full of shine, and exceptional softness.

If you dye your hair or frequently use thermal styling tools, Joico Defy Damage is an indispensable ally in caring for and protecting your hairstyle.