JOICO DEFY DAMAGE Protective Shield 100ml

JOICO DEFY DAMAGE Protective Shield 100ml

190.00 -12% 167.20
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JOICO DEFY DAMAGE Protective Shield 100ml

JOICO Defy Damage - Beautiful, Healthy, Shiny Hair!


JOICO Defy Damage introduces a revolutionary line of products for the care and protection of damaged hair. These products restore proper moisture to the hair, leaving it smooth, silky, and restoring its natural, healthy shine. Utilizing the modern formula based on the latest New Smart Release Technology, these products deliver nourishing ingredients deep into the hair, using keratin, arginine, and wild rose oil.


The JOICO DEFY DAMAGE line effectively protects hair color, extending its durability and preventing damage.


The latest QUADRAMINE COMPLEX technology with the New Smart Release formula is a unique combination of 19 amino acids and an exclusive blend of highly concentrated keratin proteins. These ingredients comprehensively rebuild hair both from the inside and outside:

  •  Amino acids perfectly match the structure of human hair, with varying molecular weights effectively regenerating the cortex, core, and cuticle of the hair. Additionally, the formula is positively charged, intensifying adhesion to the most damaged parts of the hair, providing comprehensive protection for its health and strength.

  •  New Smart Release with a higher dose of keratin delivers liposomes into the interior of the hair and gradually releases them, not only during the treatment but also for several days after application. This makes hair care even more effective, maintaining benefits for a longer time.

JOICO Defy Damage is not just a revolutionary hair care solution; it also provides comprehensive protection against the harmful effects of external factors, ensuring that your hair is not only beautiful but also healthy and shiny!


The JOICO Defy Damage line is a comprehensive series of products that not only effectively rebuild and strengthen hair but also provide versatile protection against the negative effects of daily styling procedures.


Thanks to innovative solutions, the results are impressive - hair becomes up to 80% less brittle while maintaining a long-lasting, vibrant color, noticeable after the first application.


JOICO Defy Damage Protective Shield is a hair cream that acts as a reliable protective shield. This product provides long-lasting and effective protection against the harmful effects of hot styling, UV radiation, and environmental pollution.

Ideal for all hair types, particularly recommended for colored, damaged, dry, delicate, and brittle hair. Its action not only smoothes the hair structure but also strengthens its resistance to breakage. It is an indispensable product that effectively protects hair from the consequences of intense styling using high temperatures.


JOICO Defy Damage Protective Shield is not just a hair cream; it is a real protective shield for your hair, providing comprehensive care and protection against the daily challenges of styling.



Apply the cream evenly to wet hair, gently comb through, and then create your favorite hairstyle. A simple step that adds shine, softness, and protection to your hair, regardless of your preferred hairstyle.



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