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JOICO DEFY DAMAGE Shampoo for Damaged and Colored Hair 300ml

Joico Defy Damage is a breakthrough in the care and protection of damaged hair. Products from the Defy Damage series restore the hair's proper moisture level, giving it smoothness and silky softness while bringing back its natural, healthy shine. What's more, they effectively protect the color of the hair, extending its durability and preventing all types of damage.


The modern QUADRAMINE COMPLEX technology with the New Smart Release formula combines 19 amino acids and an exclusive blend of highly concentrated keratin protein, comprehensively rebuilding the hair both from the inside and outside.


The amino acids contained perfectly reflect the structure of human hair, with varying molecular masses, effectively rebuilding the cortex, core, and cuticle of the hair. Additionally, the formula is positively charged to intensify adherence to the most damaged areas of the hair, caring for their health and strength. The New Smart Release, with a higher dose of keratin, delivers liposomes into the interior of the hair, gradually releasing them not only during treatment but also for several days after application. This makes hair care even more effective!


Joico Defy Damage Shampoo is an excellent choice for everyday use. It gently cleanses while moisturizing the hair, giving it a silky softness and smoothness. Its effective formula not only protects the color, extending its longevity but also strengthens the hair's natural protective barrier, preventing all types of damage. It's an ideal choice for all hair types, especially recommended for colored, damaged, dry, delicate, and brittle hair.



  •  Gentle Cleansing: The shampoo gently removes impurities, leaving the hair fresh and lightweight.

  •  Nutrition and Regeneration: The rich nourishing formula helps regenerate the hair, restoring its healthy appearance and shine.

  •  Intensive Moisturizing: Formulated to keep the hair moisturized, providing the proper level of hydration.

  •  Perfect for Colored and Damaged Hair: Specifically designed for care of colored and damaged hair, supporting its condition.

  •  Imparts Smoothness and Softness: Acts as a smoothing agent, giving the hair velvety smoothness and softness.

  •  SLS and SLES-Free: The formula without SLS and SLES makes it gentle on the hair and scalp.


  •  Keratin: A natural hair component that plays a crucial role in the regeneration process, giving the hair strength and a healthy appearance.

  •  Ceramides: A fundamental building material for hair, filling the intercellular space inside the hair. Responsible for intense moisturization, elasticity, and resilience of the hair.

  •  Arginine: Supports the active flow of nutrients to the hair follicle, strengthening, nourishing, and stimulating follicles for growth. A key ingredient that promotes the overall condition of the hair, giving it a healthy appearance and stimulating growth.


  •  Apply to Wet Hair: The optimal time is after washing the hair when it is wet.

  •  Distribute Evenly: Ensure the product is evenly distributed along the length of the hair. You can use a comb to evenly spread it.

  •  Gently Massage: Gently massage the conditioner into the hair and scalp with gentle movements. Massage can help the product be better absorbed.

  •  Leave for a Few Minutes: Leave the conditioner on the hair for about 5-15 minutes, depending on the recommendations on the packaging. Allow the active ingredients to penetrate the hair structure.

  •  Rinse Thoroughly: Use lukewarm water to thoroughly rinse the conditioner. Make sure no product residue remains.

  •  Enjoy the Result: After rinsing, enjoy moisturized, nourished hair ready for styling.

Always remember to follow the manufacturer's recommendations regarding the time the product should be left on the hair and the frequency of use.


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