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JOICO YOUTHLOCK Shampoo for Mature Hair 300ml


Joico Youth Lock is a comprehensive line of hair care products specially designed for mature hair, aiming to restore its elasticity, shine, and youthful appearance. Based on unique active ingredients such as collagen and buriti fruit oil, Youth Lock utilizes advanced Smart Release technology, ensuring a constant and gradual release of active ingredients that penetrate throughout the hair structure. The result is soft, healthy, and shiny hair while effectively reducing signs of aging.

Have your hair become brittle and dry? Have they lost their elasticity and former luster? Reclaim their health and youthful appearance with the innovative Joico Youth Lock hair care products!


Joico Youth Lock Shampoo is a gentle formula created for the comprehensive care of mature hair. Without the use of SLS/SLES sulfates, it gently cleanses the hair, removing impurities, while adding softness and facilitating styling. Enriched with active ingredients such as collagen, it restores strength, elasticity, moisture, and vitality to the hair. Additionally, the buriti fruit oil, rich in antioxidants, vitamin A, and E, revitalizes dry and dull hair, restoring exceptional softness and intense shine.


The innovative SmartRelease technology, present in all Joico products, gradually releases active ingredients, making sure the hair remains beautiful, healthy, and shiny long after application. Products from the Youth Lock line effectively combat signs of hair aging, restoring elasticity, strength, and reducing fragility by up to 60%. It's a comprehensive care experience for mature hair, bringing back its youthful radiance and healthy appearance.



  • Gentle Formula Without SLS/SLES Sulfates: Joico Youth Lock Shampoo is specially designed for the gentle care of mature hair, free from harmful SLS/SLES sulfates, making it gentle on the hair structure.

  • Reduces Signs of Hair Aging: Thanks to the unique formula with collagen and buriti fruit oil, the shampoo effectively reduces signs of hair aging. Collagen restores strength, elasticity, and moisture, while buriti oil revitalizes dry and dull hair

  • Elasticity and Resilience: The shampoo not only cleanses but also leaves the hair more elastic and resilient. Collagen acts on the hair structure, giving it resilience and contributing to a youthful appearance.

  • Healthy Shine: Buriti fruit oil gives the hair a healthy and intense shine, making it glossy and radiant. Hair regains its natural luster.

  • Reduces Fragility: Thanks to the collagen content, the shampoo effectively reduces hair fragility, strengthening it from the inside. Hair becomes more resistant to damage.

  • Ideal for Colored Hair: The shampoo formula is gentle, making it ideal for colored hair. It protects the color while combating signs of aging.

  • Optimal pH 5.75-6.75: The shampoo maintains optimal pH (acidity) levels between 5.75-6.75, consistent with the natural pH of hair. This ensures gentleness and compatibility with the hair's natural environment.

Joico Youth Lock Shampoo is a comprehensive solution that not only cleanses the hair but also provides nourishing ingredients, strengthening the hair and restoring its youthful appearance.



  • Collagen - Youth and Strength: Collagen is a key ingredient in the fight against signs of hair aging. It nourishes and strengthens the hair structure, restoring lost strength. Elasticity and moisture are the result of regular use.

  • Buriti Fruit Oil - Source of Youth and Shine: Buriti oil is a wealth of antioxidants and vitamins A and E. Known as youth vitamins, these ingredients revitalize dry, dull hair. Hair regains a healthy appearance and intense shine.

  • SmartRelease Technology - Innovative Ingredient Delivery: An advanced system delivering liposomes to the hair structure. Constant and gradual release of active ingredients both during and after the treatment. Keratin, arginine, and wild rose oil work together, providing comprehensive hair regeneration.

This trio of ingredients, working together, creates a powerful combination that not only alleviates signs of hair aging but also strengthens, moisturizes, and adds a healthy shine. It's a comprehensive approach to hair care that allows hair to regain its youthful vitality and beauty.



  1. Preparation: Apply the shampoo to wet hair.

  2.  Moisturizing: Gently moisten the hair with lukewarm water.

  3.  Application: Apply a small amount of shampoo to your hands.

  4.  Distribution: Evenly distribute the shampoo throughout the hair.

  5.  Massage: Massage the scalp, creating a rich lather.

  6.  Action: Leave the lather on the hair for a moment to allow the active ingredients to take effect.

  7.  Rinse: Thoroughly rinse the hair with lukewarm water, removing all lather and impurities.

  8.  Repeat: Repeat the process for additional cleansing.

This simple, step-by-step method of applying shampoo ensures effective hair cleansing while maintaining gentleness and a healthy shine.



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