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JOICO COLORFUL ANTI-FADE Shampoo for Colored Hair 300ml

Joico Colorful Anti-Fade is a comprehensive product line designed specifically for colored hair. The unique formula, based on SmartRelease technology, delivers liposomes deep into the hair structure, gradually releasing active ingredients not only during but also after the coloring process. The result? Beautiful, healthy, and shiny hair with long-lasting color intensity.

If you color your hair and want to maintain vibrant color, Joico Colorful Anti-Fade Shampoo is the perfect choice. It gently cleanses the hair, removing impurities while preventing color fading. The special formula, utilizing SmartRelease technology, gradually releases active ingredients, leaving the hair not only beautiful but also healthy and full of shine.


  • Color Fading Protection: The innovative shampoo formula prevents color fading, ensuring long-lasting color intensity and freshness.

  • Effective Removal of Impurities: Gently and effectively cleanses the hair, removing all impurities, leaving the hairstyle fresh and light.

  • UV Radiation Protection: The shampoo's special formula acts as a shield, effectively protecting the hair from harmful UV rays that can affect color durability.

  • Strengthening and Nourishing: The shampoo not only cleanses but also strengthens and nourishes the hair from within, thanks to key ingredients like keratin, which regenerates the hair structure.

  • Proper Moisturization: With carefully selected moisturizing ingredients, the shampoo maintains the right level of hair moisture, providing elasticity and resilience.

  • SLS/SLES-Free: The shampoo formula is free from SLS (sodium lauryl sulfate) and SLES (sodium laureth sulfate), making it gentle for both hair and scalp.


  • SmartRelease Technology: An advanced system delivering liposomes that penetrate every part of the hair structure, ensuring a constant and gradual release of beneficial ingredients not only during but also after the coloring process.

  • Keratin, Arginine, and Wild Rose Oil: These three components work together to comprehensively regenerate the hair. Keratin plays a crucial role in rebuilding the hair structure, arginine stimulates growth and nourishes, and wild rose oil provides valuable nutrients.

  • Green Tea Seed Oil: Rich in Omega 9 fatty acids and antioxidants, this ingredient restores a radiant shine to the hair, giving it a healthy and luminous appearance.

  • Pomegranate Fruit Extract: Acts as a potent antioxidant, maintaining the color intensity of the hair for an extended period. Provides additional protection against external factors that may affect color durability.

  • Shea Butter: Effectively protects the hair from damage caused by harmful external factors. Additionally, it strengthens hair follicles, contributing to the overall health of the hair.

  • Olive Oil: Retains moisture in the hair, intensely nourishing and smoothing it. Protects against the negative effects of UV radiation, supporting the maintenance of healthy-looking hair.

  • Sunflower Oil: Moisturizes the hair, adds shine, and strengthens it from the inside. Its lightweight formula leaves the hair soft and flexible.

  • Soybean Oil: Resistant to free radicals, soybean oil effectively protects against oxidation processes, helping prevent hair loss.

In conclusion, thanks to this comprehensive blend of ingredients, the hair not only regains strength and elasticity but also retains color intensity for a longer time, making it beautiful, healthy, and full of shine.


  • Wet your hair.

  • Apply a small amount of shampoo, evenly distributing it along the entire length of the hair.

  • Gently lather the shampoo, massaging the hair and scalp.

  • Rinse thoroughly with a generous stream of water.

  • If necessary, repeat the process for an even better cleansing effect.

  • Proceed to use conditioner or other recommended hair care products for your hair type.


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